"Until 1960, about a quarter of Italian young men had their first complete heterosexual experience with prostitutes. Visits to brothels were considered part of the process of coming of age for young, unmarried men, even though in reality middle-aged married men made up a large part of the clientele.
Today, there is a growing demand for sexual services, which seems to be linked with the more general phenomenon of the commoditization of human relations...
64.7% of young people agree with the idea of reestablishing brothels. Moreover, the majority of young men do not exclude the possibility of going with prostitutes."

http://prostitution.procon.org/view....ourceID=004119